Professional Profile

Skills Summary

• 20+ years experience in the publishing industry including roles in:
  • Graphic design & art direction
  • Information technology
  • Team management and project development
  • Web development/design/publishing
• Experience in the development and implementation of digital strategy.
• Strong understanding of E-commerce systems and implementation.
• Highly experienced in leading teams in the production of print & digital products and system processes.
• Highly experienced at the development of digital publications for multiple platforms.
• Experienced with print & digital marketing procedures, budgeting and reporting.
• Highly experienced with Google Analytics/Adsense/Adwords management, analysis and reporting.
• Experienced in the effective execution of integrated advertising programs and result tracking.
• Experienced with Agile software practices, project tracking and reporting using JIRA.
• Extensive experience in content development and working with editorial teams.
• Strong knowledge of social media technologies.
• Knowledgeable in SEO techniques and implementation.
• Experience in creative & technical training with online and print publishing.
• Strong skills in digital photography and image manipulation.
• Skilled graphic designer, visual artist and illustrator.
• Experience working with community editors, artists, business leaders and local government.
• Strong written and verbal communication skills.
• Ability to adapt quickly to new technologies and systems.

Experience and Work History

I am currently working as a freelance web & graphic designer within my online business at bushmedia.com. Previously I was a long-term employee of Lovatts Media Group Pty Ltd.

Although I worked under the banner of a single company for over 20 years, I was involved with various business ventures within the company which provided me with a broad range of skills and experience.

In my last role as Interactive Manager, I was responsible for driving the digital side of the business through the development of interactive media & content, new online publishing endeavours and the exploration and implementation of products and marketing strategies on new media platforms.

Bushmedia Digital & Design

Bushmedia Digital & Design specialises in providing digital and print design services to coastal and rural businesses in NSW. Services include; web development, digital publishing, graphic design, marketing & branding, social media, copywriting, photography and project management.

Website: www.bushmedia.com (Visit website for website links and examples of client work)
Digital publications: Journey Of An ANZAC (Self published)

Clients include:

• Regional Development Australia
• Coonamble Shire Council
• Bourke Shire Council
• Newel Highway Promotions Committee
• Narrabri Shire Council

Lovatts Media Group Pty Ltd

Interactive Manager

Websites: YouPlay.com, PuzzlExperts.com, and Lovatts.com.au (+ UK, NZ websites)
Digital publications: Lovatts MEGA Crosswords, Magic Touch iBook series, Go Trivia mobile apps

Responsibilities:

The development, implementation and day-to-day running of digital businesses and strategies for Lovatts Media Group Pty Ltd, including:

• Management of the Interactive division.
• Designing & implementing internal production processes across the business for new digital products published on multiple platforms and devices.
• Coordinating initial production processes and ongoing partnership with 3rd party Adobe DPS Enterprise Edition resellers, Reddo Media Services.
• Liaising with Apple Inc. Australian iBookstore division in relation to product launches and promotion of new iBook products.
• Overseeing content production, maintenance, development, advertising and cross promotion of all company websites.
• Ongoing management and monetization of YouPlay.com casual games website (see 2007-2009 history).
• Developing and project management of online promotions and initiatives to drive traffic growth.
• Research and implementation of social media technologies and digital marketing strategies.
• Fostering & maintaining business relationships with advertising partners.
• Researching and developing content and applications for new media platforms.
• Developing new online platforms for content syndication worldwide.
• Providing design support and art direction of digital assets and online publications.

YouPlay Pty Ltd/Lovatts Interactive Pty Ltd

(Seconded to YouPlay Pty Ltd in a joint venture with Southern Cross View Limited & Lovatts Interactive Pty Ltd)

Online Manager

Website: YouPlay.com

Responsibilities:

Management of 15 staff and all aspects of website development, content production, site administration & maintenance, which included:

• Providing monthly reports and advice to the Board of Directors.
• Monitoring and reporting of Nielsen NetRatings online audience measurement tools – Site Census & Market Intelligence.
• Formulating revenue and site traffic targets to achieve objectives for 3-year business plan.
• Research and development of new games and business strategies in the casual games market.
• Developing wire-frames and design concepts.
• Building and managing business relationships with online advertising partners, content partners and service providers.
• Co-ordinate digital and traditional media marketing strategies.
• Project management of internal and 3rd party developments.
• Ensuring competition, social networking and community aspects of the site conform to corporate policies and legal guidelines.
• Facilitating the development of online communities.
• Art Direction
• Graphic design & web development support.

Note: The joint venture was dissolved when Fairfax Digital acquired Southern Cross Broadcasting in late 2008. Lovatts Interactive Pty Ltd became outright owners of the business, which was absorbed back into Lovatts Publications Pty Ltd as a result.

WeWeaveWebs Pty Ltd

(Central Coast graphic design & web development Startup Company owned by Lovatts Publications Pty Ltd)

Director

Responsibilities:

Set up of new company and all aspects of day to day running of the business including:

• Team management.
• Project management.
• Print production Co-ordination.
• Art direction
• Graphic design & web development support.
• Corporate identity development.
• Development and co-ordination of business marketing strategies.
• Meeting with clients to discuss requirements and providing job quotations.
• Providing job briefs for client sign off.
• Writing government tenders.

Clients included:

• Gosford City Council
• Wyong Council
• Ochre Health
• National Parks & Wildlife Services

Lovatts Publications Pty Ltd 1996 – 2003

Art Director/IT Manager

Responsibilities:

Developed first online presence for the company and provided and acted as IT support. Main responsibilities were providing art direction, layout/design services and pre-press advice in my role as Art Director with the following magazines:

• Sports and Classic Cars (A quarterly specialist car magazine)
• Boat Directory (Annual boating magazine)
• TV Jackpot (Celebrity gossip and puzzle magazine)
• Colossus Crosswords, Big Crossword, Starhunt, Puzzle Collection, (Monthly, bi-monthly & annual puzzle magazines)

PuzzlePress Pty Ltd 1993 – 1996

Graphic Designer

Responsibilities:

• Magazine layout and design.
• Development of marketing and promotional material
• Cartooning & Illustration.

Westpac Training Pty Ltd 1988 – 1992

Graphic Designer

Responsibilities:

• Layout and design of corporate training material.
• Internal Form design
• Cartooning & Illustration.

Software Skills

I am proficient with both Windows and Macintosh operating systems, and have extensive experience with the following mainstream publishing applications.

• Adobe Dreamweaver CC
• Adobe Fireworks CS6
• Adobe Photoshop CC
• Adobe Illustrator CC
• Adobe InDesign CC
• Adobe Acrobat Pro
• Microsoft Office Suite

Web programing technologies

• Extensive experience with HTML & CSS
• Familiar with PHP, MySQL, XHTML, XML, and Flash
• Experience with Linux/Apache/ MySQL and Cpanel server management

Digital authoring tools

• iTunes connect
• iBooks Author
• Adobe Digital Publishing Suite (DPS)

Project management, bug tracking, technical documentation and code management

• JIRA
• Confluence
• Bitbucket

Content Management Systems

• WordPress (Specialist)
• Joomla
• Drupal

Analytics and marketing

• Neilsen NetRatings – Site Census & Market Intelligence
• Google Analytics
• Google Adwords
• Google Adsense
• Google Webmaster tools
• Extensive SEM and SEO experience

See Andrews Linked In profile for full details